Bounty Fresh Chicken is a brand under Bounty Fresh Food Inc. and Bounty Agro Ventures Inc. that supplies dressed chicken to various hotels, restaurants, institutional food companies (HRI) as well as supermarkets in the Philippines
Bounty’s story started during the 1980s when the Chen family put up one layer house in Sta. Maria, Bulacan, Philippines and loaded the first 5,000 heads of chicken.
From a 5,000-head layer farm, the business grew to be one of the largest broiler integrators in the country. It is the only fully-integrated poultry company that has continuously invested in company-owned facilities – Grand Parent farm, Parent Stock farm, Hatcheries, Dressing Plants, Feed Mills, and Cool-cell Broiler Complexes in the Philippines.
To cater the consumers in the various regions and islands of the archipelago; Bounty Agro Ventures Inc. (BAVI) was integrated to operate in several branches across the country. Each of its branches ties up with business partners for contract growing, contract breeding, toll hatching, toll feed milling and toll dressing. Technical assistance and supervision, training, and transfer of technology are provided to its business partners to maintain product quality and consistency. In 2008, BAVI started its most ambitious project yet – the company’s venture into the take away segment through its chicken rotisserie outlets by processed meat products; roasted pork belly, dressed chicken and other derivative products. In just two years, with the aggressive promotional efforts poured into the rotisserie outlets, Chooks-to-Go is considered the dominant market leader in the rotisserie business with close to 1000 outlets.
Vision
We do more to bring happiness to families through life’s bounty.
Mission
We make food exciting. Everyday. Everywhere!
179 Maria Ponce St., Caloocan City
(02) 8-366-0616
customercare@bounty.com.ph
179 Maria Ponce St., Caloocan City
(02) 8-366-0616
customercare@bounty.com.ph