How To Make a Business Plan for Poultry Farming?


Many of you have been asking us – how do you make a business plan for poultry farming? Well, you have come to the right place. As a poultry integrator, we know the ins and outs of starting a poultry farm that can be a profitable business for you.

But why make a business plan for poultry farming in the first place? The reasons are simple. First, a business plan helps you steer your business to where you want to be. Think of it as a roadmap for your future success. When you plan things out, you know what to do at each stage of your business.

Your business plan also lets you prepare for challenges that may come your way. With a plan set, you can prepare for any contingency that arises from the operation of your business.

Finally, you don’t operate a business in a vacuum. You will interact with financial institutions, government agencies, and other business operations. A written business plan will help you get approvals and make partnerships easier so you can operate your business with maximum efficiency.

Now let’s get down to brass tacks and start writing your business plan for your poultry farm.

Executive Summary

The executive summary is an overview of your whole business plan. Write down a brief description of your business, objectives, location, and target market. Think of it as an elevator pitch for your business. Here, you include what you need to know about your business in an easy-to-read and digestible form. This way when you look at it among all your other business plans, when you read about the poultry and the workings of a poultry farm, you will immediately know that this is your business plan for your poultry business.


Business Description

Provide an in-depth description of your poultry farm. Discuss the type of poultry you intend to raise and explain your reasons for selecting them. You answer the question are you making a broiler farm (birds bred to grow fast for immediate consumption) or a layer farm (chickens bred for laying eggs.)

You also establish your location and the facilities you will have. List down what makes your business unique – your secret sauce so to speak. For example, if you’re the only one making a fully organic poultry business, ensure your reader knows about it.

Market Analysis

Know the lay of the land so you know who are your customers and competition. A good way to start is by making something called a SWOT Analysis where you outline your strengths, weaknesses, opportunities, and threats. Once you list them out, you have a broad picture of what you can leverage, what needs fixing, what you need to take advantage of, and what you have to watch out for.

Here’s an example of a SWOT Analysis for a poultry farm:

Strengths: Ready source of chickens from Bounty, Location is easily accessible for transportation of chickens.

Weaknesses: First time venture into chicken farming (inexperience).

Opportunities: Growing demand for chicken in the marketplace, Opportunity to branch out into other agribusiness.

Threats: Heavy competition in the area, Rising prices of goofs.

Identify your target market. Look out for what they are searching and buying in the region you are in. Also, you need to take a good hard look at what your competitors are doing. What are their pricing strategies? Who are they selling their birds to?

Poultry Products and Services

Here we answer what kinds of products and services you will offer.

Detail the products and services your poultry farm will offer. Explain the types of poultry you will raise, their breed, and any specific production methods or certifications you plan to adhere to. Like in your business description, you lay out if you are choosing between making a broiler farm or a layer farm. In this section, you will detail the cost of raising each bird and the price you are selling them for, or for a layer farm, how much eggs each layer bird will produce and how much each egg will be selling for.


When making your business plan for your poultry farm, knowing the people involved is information to have for your reader. Identify key team members and their roles, emphasizing their experience and qualifications. Demonstrating a competent management team helps instill confidence in potential investors or lenders.

Here you will detail your farm hands, the people who will be handling your birds, and your administrative staff, the ones who will be doing the nitty-gritty of dealing with customers and ordering the feeds for your chickens.

Operational Plan

Detail the day-to-day operations of your poultry farm. Discuss the processes of raising and caring for the poultry, including feeding, housing, and disease management. Outline your supply chain management, including sourcing feed, medication, and equipment.

Write here the specific things that will happen in a cycle of raising your birds. You must also write what happens each day you are in operation. Include the time of feeding your birds, when do you check for lame chicks and the like.


Financial Projections

Include a detailed financial analysis in your business plan. Project your revenue streams, taking into account the number of birds, production cycles, and market prices. Develop a trial cash flow statement, balance sheet, and income statement for at least the first three years of your operation. Consider consulting a financial professional to ensure the accuracy of your projections.

Contingency Planning

Identify potential risks and challenges associated with poultry farming, such as disease outbreaks, market fluctuations, or regulatory changes. Formulate a contingency plan to mitigate these risks and outline how you will adapt your business to changing circumstances.


Making a business plan for poultry farming is a crucial step in ensuring the success and profitability of your venture. It serves as a roadmap, guiding your decision-making and helping you navigate challenges along the way.

By following the steps outlined in this article, you can create a comprehensive business plan that covers all aspects of your poultry farm, from market analysis to financial projections and contingency planning. Also it is good to note that this is a living document. You update it from time to time so you can remain up to date with the current practices of raising a poultry farm.

Remember, a well-written business plan for your poultry farm not only helps you clarify your goals and strategies but also acts as a valuable tool when seeking financing or partnerships. It demonstrates your professionalism and commitment to success, making it easier to gain the support and resources you need to launch and grow your poultry farm.

To find out more about how we can help you start your business, visit our website at Bounty PH

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